Description

A digital gift card marketplace focused on trust, speed, and payment reliability in Saudi Arabia.

Challenge

Daleel Store’s main challenge was not demand, but trust. Users wanted digital vouchers, yet hesitated at checkout due to fear of invalid codes, unreliable sellers, and payment uncertainty. Anxiety peaked right after payment, when users worried whether their voucher would actually arrive. This hesitation led to drop-offs, fewer repeat purchases, and more support requests.

Results

The final experience reframed Daleel Store as a trust-first marketplace. Checkout was streamlined, while reassurance elements were placed at key hesitation points to reduce anxiety without slowing users down. Clear payment feedback and instant post-purchase confirmation strengthened users’ sense of reliability.

This created a stronger foundation for higher checkout completion, improved first-time buyer confidence, and fewer support requests related to delivery concerns.

📊 Analysis That Shaped the Strategy

🏠 First Impression That Builds Trust

The homepage and onboarding experience were designed to reduce hesitation from the very first interaction. Familiar brands, clear value messaging, and visible reassurance cues help users quickly understand that Daleel Store is safe and reliable. Onboarding focuses on clarity and speed, guiding users toward browsing or searching without overwhelming them with information.

🛒 A Cart That Removes Doubt

The cart experience was simplified to reinforce confidence before payment. Clear product details, pricing breakdowns, and instant edit options reduce uncertainty and prevent last-minute hesitation. Instead of feeling like a checkpoint, the cart acts as a reassurance step that confirms users are making the right purchase.

💳 Fast Checkout with Wallet Confidence

Checkout was optimized for speed while maintaining a sense of control. Minimal required fields and a clear step structure reduce friction, while the wallet balance option provides a familiar, low-risk way to pay. Showing available balance and payment confirmation in real time increases trust and reduces fear of transaction failure.

🎉 Instant Success, Zero Anxiety

The success page delivers immediate emotional relief. Clear confirmation messaging and instant access to the voucher code remove the stressful “waiting” period after payment. The design focuses on clarity and visibility, ensuring users feel secure and satisfied the moment their purchase is complete.

🎁 Gifting Made Personal Through Occasions

The gifting flow transforms vouchers from a utility purchase into a thoughtful gesture. Occasion-based categories such as birthdays or celebrations help users choose quickly, while a guided sending process makes digital gifting feel personal and meaningful. This flow expands Daleel Store beyond transactions into emotional, shareable experiences.